2. Superior Customer Value (CRM)

Case story: KU Leuven uses SAP CRM

More information
by Bart Desmet, CRM Domain Responsable, KULeuven and by Jeroen Poot, Team Lead SAP CRM, Cernum

The K.U.Leuven is the oldest Catholic university in the world catering to more than 31 000 students.  SAP applications are widely used in all administrative processes.  In 2009 K.U.Leuven implemented the first phase of their SAP CRM roadmap: An application to support the K.U.Leuven Alumni Association.